LOVE IT A LANG TIME.

Helmut Lang was the first designer to stream a digital fashion show online, issued on CD-ROM and played on a DVD in 1998. Almost two decades later, fashion week has finally caught up. ‘Love it a Lang Time’ is a fashion film made for digital London Fashion Week with Selfridges Project Earth with #langevity featuring a collection of contemporary-vintage Helmut Lang from 1991–2005.

DIRECTOR / DOP: Tansy Simpson

CREATIVE DIRECTOR: Justin Westover

FASHION DIRECTOR: Karlo Steel
MUSIC: WOLVVES